Client:
Ionix Botanicals | Hair Care Products

Project:
Magazine Ad and POS Display.
This was another one of those unorthodox approaches. Our photographer was shooting product shots of the hair care bottles for their web site and asked a model friend to pose with the products. The client loved the pictures and wanted to do something with them.

We suggested a one-two punch with a magazine ad and a POS display for salons that carried the products. The client was enthusiastically on-board. The ad was placed in several industry magazines and the planned posters were pared down to countertop displays for budgetary reasons.