Client:
Diversion Technologies | Computer Accessories

Project:
Enfuego Launch Ad for Laptop Magazine.
Diversion Technologies was a start-up company launching their Enfuego brand of portable drive at TechXNY, a large computer trade show in New York.

The ad was part of an overall campaign to create brand awareness of the enfuego brand. The drives were full-featured and, consequently, priced near the top of the market. It was decided that the imagery would focus on the type of people that used the drives rather than the drives themselves.