Client:
Ambir Technology | Computer Accessories

Project:
NotePro ad for Laptop Magazine.
This ad had many objectives from the start; an updated look, a new message and a strengthening of the NotePro brand. Ambir had been running the same ad for almost a year. The company had changed it's focus from a notebook accessories company to a computer accessories company.

The ad was part of a comprehensive shift that included a web site redesign, packaging design and collateral materials redesign. We needed to retain a little of the previous look to ensure brand recognition but update it enough to let the viewer know it was the same company with a new attitude.